SEO (Search engine optimization) is the practice of increasing organic traffic on search engine result pages. In simple words, we can say that it is a significant way to increase a website’s quality by creating it’s user-friendly and makes it faster and easier to understand.
It refers to the improvement of organic results, and If you have a website and want to get more organic traffic, it should be an essential part of your marketing efforts.
Moreover, it may target different searches, such as images, videos, and other searches.
SEO works on some google algorithms that help the search engines recognize your content as the best information on the web for a specific search query. These visitors can then potentially be converted into customers.
Today more than 90% of consumers and businesses look on the internet for buying a new product or service. People submit their keywords for search and get a list of relevant websites in return. People turn to visit websites at the top of the list because they appear to be more relevant, and studies show that if your website is not at the top of these lists, you never reach your customer online. If you are running or have a website, blog, or online store, SEO can quickly help you get targeted free traffic from search engines.
Search engine optimization is essential because:
Most users are likely to click the top 5 suggestions in the search engine result page as it helps you build higher brand credibility & authority.
It is mainly focused on improving the user’s experience and giving them the best result and usability of a website.
Your website must have all the ingredients that search engines are looking for. This is where search engines can help you with your text, contents, links, page titles, and other relevant information like Html code on your website.
Compared to PPC and paid advertising like Google Adwords, SEO’s effects are long-lasting and do not suddenly stop paying off when the budget runs out.
It can put you ahead of the competition. If two websites sell the same products, then the search engine optimized website is more likely to have a higher rank and more customers and increase sales.
There are mainly two types of SEO you need for a well-rounded organic search strategy on-page and off-page.
On-page, SEO is the method of optimizing your web pages to rank higher in search engine page results. On-page refers to both the content and other elements found on a page. As opposed to off-page, a page that can be optimized refers to links and other external indicators.
On-page SEO has changed over the years, so it’s essential to keep up with the latest practices. You have to keep in mind while doing on-page like website structure, keywords research, title optimizations, headings, internal links, image optimize, structured data markup, and other techniques that can send the right signals to search engines. Optimizing your content is also a part of the on-page factor.
Some Important factors of on-page SEO
While doing on-page, try to use short URLs for your pages, and make the page look better. Try to use your primary keywords in your URL and in the headlines, which helps improve user experience and will start ranking. Focusing on on-page will also increase the probability that your off-page strategy will be successful.
Unlike off-page SEO, the main focus of on-page SEO is to provide search engine crawlers with enough signals so that they can understand the meaning and context of your content. Remember that search engines don’t read a page like a human, so they are looking for signals to figure out what a page is all about.
Off-page SEO often refers to link building, and link building is the process of getting other websites to link to your webpages. Links act as votes or other people vouching for your websites. In general, the more quality backlinks you can get from relevant pages, the higher you’ll rank in search engine page results.
There are different types of off-page SEO techniques from where you can get links like forums, directories, and editorials(blogs), but if you think about getting a link from editorials, that can be very beneficial for your website.
Off-page SEO informs it to google what others think about your website. For example, if you’ve got some valuable links pointing to your pages, search engines will assume that you’ve got great content that will provide value to users. If the links are coming from well-known and trusted sites, your ranking will be positively affected.
If they are paid links, links in article directories, link farms, or an exchange, your ranking will be negatively affected. Getting links this way is a violation of Google guidelines, and most probably, it will also result in a Google Penalty.